#307: A New Model For Self-Publishing?
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I've recently read of several big-name bloggers moving to Substack, including Matt Yglesias, someone I enjoyed reading at Vox on occasion.
So, to usher in the new year, I checked back to see what was going on there. I looked at three promising writers (Hunter Harris' Hung Up, Claire Berlinki's Claire's Invariably Interesting Thoughts, and Charlie Syke's Morning Shots). Why didn't I sign up? $5 - $10 a month, the going price for most newsletters, is just too much for me, though I would definitely go for .10 to .50 cents a month.
Okay, 50¢ isn't going to pay for anyone's writing. Unless... subscribers at that level came out of the woodwork. Maybe if Substack had a 'come-on-in' entry level that matched you up with appropriate writers:
1. You answer ten questions or so about what you want to read.
2. An algorithm matches you to five newsletters, each for $.50 a month, and one for $5. The lower priced newsletters are written by newbies. The higher priced writer would be a taste test (maybe a month for 50¢) that might bring you in the door.
3. Maybe you get to pick that one higher priced newsletter.
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The New Yorker has an article on Substack in its current issue
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